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Dennis Moons – Google Shopping Success Course
nnThe #1 Google Shopping Training CoursennAdvertise your products on Google Shopping, get high-quality visitors to your site and make profitable salesnYour Google Shopping Traffic Isn’t Converting? Here Is Why…nnShopping Ads seem like a match made in heaven for online stores. These ads show exactly what a potential customer is looking for: a product ngoogle shopping ads search resultsnnPotential customers can just click one of the Shopping Ads and whip out their credit cards!nnThat’s, of course, assuming that the people that click on these ads are ready to buy.nnAnd here is where things take a different turn.nnOut of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns:nnComparison of an “out of the box” Google Shopping and a Search campaignnnAs you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.nnYou can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won’t fix the deeper issues that campaigns like these are suffering from.nnIf your results are similar, don’t count on Google to help you out. When things don’t work, their default suggestion is to spend more money.nnBut if your campaigns weren’t profitable before, adding more money will just make the problem worse.nnSo what you need is a smarter way to optimize your campaigns.nHow To Crack The Google Shopping Black BoxnnTo get better results you need to make sure that:nnthe right products (the ones with the best margin) appear fornthe right search queries (that bring buyers to your site)nat the right price (the lowest that you can get away with).nGet Dennis Moons – Google Shopping Success Course downloadnnThat process starts with getting the basics of your campaigns right, your account structure.nnAccount structure, the ground level of our Optimization PyramidnnOnce you get this right (by working on your product feed and campaign settings), all of the next levels and time you put into optimization will only increase the return you’ll get from your ad spend.nnBut get this wong and you will have no option but to take Google’s advice and overspend on traffic that doesn’t convert.nnOr, you can always pull the plug and not advertise with Google Shopping.nnBut I know you’re here to learn how to get Google Shopping working for your business. You know these campaigns have potential, but you don’t know how to get it done.nnAnd to get your campaigns to the point where you’re bringing in profitable sales often requires a lot of investment, testing, and patience.nnYou can do it al on your own, but you’ll probably make a lot of the same mistakes that I have made over the last 8 years.nnThese mistakes are expensive (think $1,000 and up), slow you down and prevent you from focusing on the other parts of your business.nnBut the good thing is that you can easily avoid the biggest mistakes if you know what to pay attention to.nnThat’s why I created the Google Shopping Success course.nIntroducing Google Shopping SuccessnnGoogle Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.nnTo do that I’ve created 41 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.nnEvery lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.nnMeet your instructornn I’m Dennis Moons and I’m the founder of Store Growers.nnThat’s me teaching an eager crowd what marketing lessons they can learn from an anime site nnI’m an ecommerce PPC expert and have been running Google Ads campaigns for over 8 years.nnDuring this time I’ve managed more than $3.5 million in ad spend for my own businesses and those of clients.nnI’ve worked with +60 clients ranging from small ecommerce businesses ran by solo entrepreneurs, all the way to global brands with huge marketing budgets.nnAnd today, I’m teaching all of my strategies, tactics, mistakes, and hacks through articles, courses, speaking and coaching.nThis course is ideal fornnEcommercenentrepreneursnnFreelancers andnconsultantsnnEcommercenmarketing teamnHere is what our students are saying..nnDon’t take my word for it, here are four people that recently used our course to improve their Shopping Ads.nnIn the 8 months since taking the course and applying the new knowledge to my client’s account, I was able to steadily increase revenue while keeping the budget slightly lower.nnThe ROAS has doubled from 1.6 to 3.2 (some months it hit 3.6!).nnAndrey Kisselev – Consultant at AddiMarketing.comnnI purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disapointed.nnDennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store.nnQuinton Marks – PPC FreelancernnIt is evident that Dennis is an expert in his field, and he does a wonderful job of breaking down all of the complex lessons. I already had some shopping Ads running for my eCommerce business when I found this course, but was looking to learn and implement a ‘real’ strategy instead of just guessing.nnKevin – CEO at TheOfficeOasis.comnnDennis’s course on shopping made me restructure my entire shopping campaign immediately. Before the course, we were relying on an ad agency to handle our Google marketing and now we’ve taken it completely in-house.nnIn 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spend as he does on optimising.nnThe Google Shopping Success coursennModule 1 – Setting Up For SuccessnnWith Google Shopping, getting the technical parts right is often a huge obstacle.nnThat’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.nnIn this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.nnIt doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.nnIf you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.nnLessons in this module:nnFrom Product to Product AdnProduct Feeds 101nSetting Up Google Merchant CenternProduct Feeds on ShopifynProduct Feeds on WoocommercenProduct Feeds on other platformsnFixing Problems in Google Merchant CenternSetting Up Google AdsnSetting Up Google AnalyticsnnModule 2 – From Launch To SalesnnOnce you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.nnAfter launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.nnThis ensures that your campaigns improve over time and generate the results you need.nnYou’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.nnLessons in this module:nnUnder The HoodnLaunching Your First Google Shopping CampaignnThe Optimization PyramidnAccount StructurenKeywordsnBiddingnBid AdjustmentsnYour Optimization RoutinenTracking sales with Google AnalyticsnnModule 3 – Save And ScalennWith your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.nnIn this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.nnIf you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!nnLessons in this module:nnCustom labelsnSearch query level biddingnProduct Feed OptimizationnCompetitive researchnStar RatingsnMerchant promotionsnGoogle Merchant Center Feed RulesnWorking with Supplemental FeedsnData Feed ToolsnTarget ROAS BiddingnProduct level ad groupsnShowcase Shopping Ad TypenAdvanced Google AnalyticsnPulling The PlugnnModule 4 – Beyond Google ShoppingnnIf you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.nnIn this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.nnLessons in this module:nnDynamic RemarketingnStatic RemarketingnRLSAnFrom Shopping To SearchnnCourse bonusesnnAs part of this course, you’ll get access to the following bonuses.nBonus #1: The Google Shopping Success Communityngoogle shopping community overviewnnThe course is great (trust me ) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.nnThe Google Shopping Success Community aims to answer these and more.nnIt’s an exclusive Facebook group for customers of this course that allows you to:nnGet answers to your questionsnLearn new thingsnConnect with fellow studentsnnAccess to this community is included in the price of the course.nBonus #2: ChecklistsnnWe’ve got two checklists in the course to make you more effective. If you need to set up or manage a lot of campaigns, these are huge time-savers.nn1 – Campaign Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip any important parts.nn2 – Campaign Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks and months after launch!nBonus #3: ROAS calculatornnThis spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.nnThese calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.nBonus #4: Campaign tracker worksheetnnThe campaign tracker is the cornerstone of my optimization efforts.nnIt keeps track of changes I’ve made to my campaigns, shows me where I’m at in the optimization process and what tactics are appropriate at that exact moment.nLifetime Access (Updates)nnGoogle is constantly making changes to its ad platformnnThat often means that tactics or tutotrials get outdated.nnAs a customer of Google Shopping Success, you’ll have lifetime access to the course and receive free updates as we roll them out.nnAs of March 2020, this course is 100% up to date with the current Google Ads interface and strategies.nnJoin The No. 1 Google Shopping Course On The MarketnnWhen you join, you’ll get instant access to our course area with:nn41 up-to-date video lessonsn5+ hours of HD video contentnHigh-quality English subtitles for each lessonnNotes & links to expand on topics discussed in each lessonnAccess to the Google Shopping Success CommunitynBonus checklists for Setup & OptimizationnROAS calculatornCampaign tracker worksheetnLifetime access and updatesnnPrice: $299nPayment plan available in checkoutnnLearn The $10,000 SkillnnMy goal with this course is not to stuff your brain with every little detail about Google Shopping.nnIt’s a lot more practical: help you run profitable Google Shopping campaigns.nnTo do that, you need to understand how Google Shopping really works.nnBecause while Google provides a lot of information about the what and the how: find this metric here, change your CPC there, add a custom label like this, etc.nnThe most valuable questions remain unanswered:nnWhy is that metric important?nWhy should you increase your CPC?nWhy should you add custom labels?nEtc.nnThat’s because the answers are a lot less straightforward, and most of them start with “it depends”.nnBut I believe this is the most valuable skill I can teach you.nnBecause once you know the why behind what you’re doing, you’ll be able to handle situations that go beyond the examples I ake you through in this course.nnFrequently Asked QuestionsnnIs this course right for me?nnGoogle Shopping is a great way to bring interested buyers to your site. But it doesn’t work for every store.nnGoogle Shopping and this course aren’t for you if:nnPeople aren’t actively searching for your products in GooglenYour products aren’t easy to explain with a couple of keywordsnYou sell products where we’ve seen mixed results: one of a kind products like art, custom jewellery or vintage productsnnHow is this course different from other programs out there?nnIt’s one of the only courses out there exclusively focused on Google Shopping. You’ll find plenty of information on Google Ads in general.nnBut I believe that if an online store starts with advertising today, Google Shopping is the way to go.nnHow much does the course cost?nnGoogle Shopping Success costs $299 for lifetime access. Sales tax might be added if it is applicable to you.nnWhat is the refund policy?nnWe offer a full 30-day money back guarantee if you’re not satisfied with the course.nnHow up to date is this course?nnThis course is 100% up to date with the current Google Ads interface and strategies (March 2020). My goal is to make this the best course on Google Shopping on the market. For that I provide constant updates and new materials. You can find a changelog here.nnGet Dennis Moons – Google Shopping Success Course downloadTrading foreign exchange and algorithmic assets on margin carries a high level of risk and may not be suitable for all investors. Past performance does not guarantee future results.
